Thursday, October 27, 2011

Remember when Anheuser Busch said they weren't going to change Goose Island?

Neither do they.

This does not constitute a sweeping change for Goose Island since the beer apparently had a pretty minimal production. However, they justify dropping a "small volume brand" for the purpose of freeing up space so they can brew interesting beers. That does make a tiny bit of sense. On the other hand... What??? Didn't they just sell to AB for exactly the purpose of expanding without cutting brands?

Perhaps it's nothing, but the wildly speculative side of me* thinks that this was probably a result of corporate cost analysis and perhaps a desire to test the waters of public perception at brand-cutting. We'll continue watching. For the time being, I'm still enjoying Goose Island IPA.

*that is also the side that writes blogs, if you were wondering


  1. To be fair, Goose Island have discontinued beers themselves before the changeover so this may have already been a plan before. I see that they are doing a barley wine this year so the brand is still putting out some interesting beers.

    However I do sincerely hope they leave Night Stalker and John alone.... :)

  2. Please don't let them mess with John!

    I know demolition wasn't one of their top beers, so if it gets replaced with a great one, so be it. If it gets replaced with bud light platinum... grab me a spork from KFC to gag on.


  3. Never trust a company that says that it won't change things when they buy another. It invariably is untrue.

  4. That press release sure sounded pretty corporate. I can't imagine any of the local brewers around here putting out such a stuffy statement.