Tuesday, April 5, 2011

Beating a dead Goose

Just another quick note on the sale of Goose Island. After the internet exploded with reactions for and against the sale last week, they've been in hyper PR mode. This interview attempts to quell some of the backlash. In it, founder and CEO John Hall somewhat inadvertently confirms exactly what I had questioned about the potential transformation of Goose Island.
"But Anheuser-Busch didn't buy us to change us. It bought us because we can do things its people can't. They're megabig, so it's harder to get people who sell huge brands to really push new products. As in a lot of industries, it's the small guys who are really creative, because they have to be creative. That's what's made us what we are."
Yet they're no longer who they were. They are big. They are owned by the largest beerish-drinks company on the face of the Earth. Assuming John knows what he's talking about, how does Goose Island plan on acting like a small company when they no longer are? He doesn't mention anything about it in the interview, but I sure agree with his assessment of the problem with big brewers.

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